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::2006
CONFERENCE SESSION OVERVIEW
Click a Speakers name to see their bio
Small
Business Resource Center
Don Davis and
James Krudwig
along with other conference speakers
This one-on-one counseling session will provide you with an overview
of the critical first steps associated with starting a business. It
is designed specifically for those who are thinking about starting a
business. Participants will have an opportunity to assess their
strengths and weaknesses, learn about the importance of planning,
discuss legal and regulatory requirements, and identify sources of
financing.
You Can't Do It Alone
Presented by Paul Whitehill,
Owner Bison Coating and Images In Tile
Paul Whitehill shares his experiences as a small business owner. He
recommends that you identify your strengths and weaknesses, and then
surround yourself with people who have talents beyond your own.
Building a strong team is his key to success.
The Building Blocks of Penmac
Presented by Patti Penny, Owner
of Penmac
Patti will discuss the challenges of growing Penmac Personnel
Services from a one office home-based operation to a large
corporation of 45 offices in 7 states.
Financial Analysis for Growth
Presented by Lori Kravets and
Jean Zimmerman
Discussion of how bankers, other lenders, angel and venture capital
investors analyze your financial statements when deciding whether
you are banking or investment worthy. Start thinking about how you
will finance the growth of your business.
“Maximize Your Small Business Technology and
Profit!”
Join
Dan Lemunyon for a discussion of
available small business technology. Maximize your technology
systems to create greater efficiency and profits. Discover how the
internet can integrate and benefit your systems. Discuss the use of
server, thin, and virtual technology to save costs. Should you
lease or buy hardware? What should you consider when choosing
software? Finally, what minimum technology should you have?
Effective Use
of the Internet for Marketing, Sales and Cost Reduction
Presented by Steve Highlander,
World Visions Internet Services, LLC.
Roundtable discussion of how how the Internet has changed over the
past two years, what technology is available, how to create or
update a web site to make it an integral part of your business'
marketing and organizational plan. Other topics of discussion will
include web site marketing and the difference in strategies between
regional and national or international companies, and how
search engines work. Google, Yahoo and other popular search
engines will be discussed, as well as Pay-Per-Click options.
40 years of Banjos, Boots and Billboards
Presented by Raeanne Presley,
Co-Owner Presleys' Country Jubilee, Branson
There are many marketing challenges in a very busy marketplace.
Finding your audience is critical to a successful marketing plan.
Learn to sell what is unique about your product or service.
Two
Advertising Breakout
Sessions
Presented by Ron Marshall,
Geeen LEAF Marketing
AM -
Advertising Theory
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How many times must people see an ad
before they respond?
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What is “REACH” and “FREQUENCY” ?
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What is the need for consistency?
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What is the “Thin Market” concept?
PM - Create
Your Advertising Plan
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